Recently I introduced my grandmother to the world of
YouTube because she was curious of what could be taking up all of our time. More importantly, I showed her the side of
high production YouTube shorts.
Going into it I had already planned a little
experiment. My hypothesis was that the
videos with no dialogue and simple
concepts were the videos she would be able to relate to the most. After showing her multiple videos from
several of the most popular channels, I found that my hypothesis was true.
The niche videos involving video games and the like were
too complicated for her to relate to.
Instead, she preferred videos with pretty colors, "nice" music
and simple concepts.
So what does this tell us at Cinetic Studios?
The majority of the YouTube audience is male, 13-17 years
old. So, you would think that we would
want to cater to that market. Yes, we
do. However, even if we cater to the 13-17
year old guy, we still need to keep it simple so we do not limit our audience.
-Posted by Jessica
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